This semester flew by! It's crunch time with finals, studying, projects, and assignments, but for some reason I am not too stressed. Creative Fashion Presentations has been such a fun and interesting class, and I am so glad it turned out to be everything I expected. I really learned a lot from my super awesome professor, and now I'm sure that I definitely want to focus my career on Visual Merchandising and the mmore creative side of the fashion industry.
My group's final project for the semester is a fashion video on fashion through the decades that we named Back to the Future. We all worked really hard on this and I think it came out perfect! My group (Lizzie, Liz, Diane, and Krissia) deserve a huge shout out for working so well together to get this done!
This was shot at Beacon's Closet in Williamsburg, Brooklyn with our model Liz traveling through the decades to get back to the present. Everyone should go check out Beacon's Closet!!! (We are in no way connected to them or working for them, btw) Hope everyone enjoys the final product!
Get on your 3-D glasses! Designers are taking their shows to the next level. Typical catwalks are not good enough anymore as the fashion world goes into the future. 3-D videos can be seen in stores, as the background for catwalks, or on websites for different designers. Norma Kamali, one of the designers who has started using 3-D shows said that you can show of the clothes in more depth. Designers like Custo Barcelona even incorporated a 3-D pattern into one of their designs, but a lot of this technology still needs to be developed. Brands like Gucci and Calvin Klein are lending their names to designer 3-D glasses so you can watch these shows in style instead of wearing the white paper glasses movie theaters used to give out. Even though a 3-D fashion show seems like the way our industry is heading, not every designer is going to jump on the bandwagon right away and a lot of spectators are still a little skeptical. I think it's a cool idea, but even though a 3-D show gives the clothes more depth, it takes away from the mood and creativity of a show that people look forward to each season.
Check out this video from normakamali3d.com...make sure you have on your 3-D glasses!
Video Lookbooks are a great way for designers to show of their collections in a fun way. Everyone anticipates each season's runway shows to see new and exciting looks, but runway shows can become a little boring and restrictive. Putting together a video lookbook lets the designer have complete creative freedom that creates a mood and tells a story. These videos give the viewers a better feeling of the clothes and showcase them in a way that is realistic because you can see movement, but they also have an air of fantasy because they are like mini-movies.
The first video I found is from one of my favorite designers Stacy Bendet for Alice + Olivia. Her clothes are always so playful, feminine, and flirty, with a vintage flair and the Alice + Olivia video lookbook portrays the brand perfectly.
I also really love this video lookbook from Aldo shoes. Their video, like the Alice + Olivia one, is very playful and fun. It shows off the shoes but doesn't just focus on them like a runway show would just focus on specific garments. The video gets you in the mood for summer with a fitting title Life's A Beach.
And I cannot do a blog post about awesome video lookbooks without including this one from Lanvin. I am so in love with this video because Lanvin is a very chic and high end label and models are usually supposed to give off stoic emotion, but the video is completely opposite. I think it is so unexpected, especially with the music choice and dance moves, and it shows that Alber Elbaz has a sense of humor and doesn't take fashion so seriously. It is hilarious to me to see models in beautiful, sophisticated clothing dancing to club music in a formal parlor. Perfection.
